Eleven Golf Hybrid Iron Set: Redefining What Golf Clubs Should Be
Discovering a Family-Run Revolution
Eleven Golf doesn't sit amongst the mainstream brands dominating the golf industry. It's simply a family-run business that started from the ground up, and that's precisely what makes their story so compelling. I first heard about them probably three or four years ago when their focus was bringing a hybrid iron set to market.
A Journey to Hereford HQ
My initial experience took me to their headquarters in Hereford, England, where I had the opportunity to meet the family behind the brand and experience being properly fitted. Back then, they were only producing hybrids with graphite shafts, but they've evolved significantly, now working very closely with KBS, representing a major step forward in their development.
The Challenge Accepted
Recently, I returned for another fitting and ended up with a set of Eleven hybrid irons featuring stiff flex KBS steel shafts. They challenged me to take these clubs onto the golf course to see if I could break par. The clubs arrived in a classy branded Eleven box, containing everything from 4-iron through to pitching wedge.
Performance Beyond Expectations
I'm extremely impressed with the Eleven products. So much so that I believe if golf had started from the beginning with hybrid irons as a complete set for newcomers, this is exactly how golf clubs would be designed. They're incredibly easy to hit, remarkably forgiving, launch the ball effortlessly into the air, and still provide the control you'd expect from traditional irons.
The deep centre of gravity promotes higher launch angles, whilst perimeter weighting increases forgiveness on off-centre hits. Their new sole design makes them playable from any lie, exactly what recreational golfers need.
Perfect for the Next Generation
I've got my own children using Eleven hybrid irons, and there's a specific reason for that choice. I want golf to be easier for them when they're starting their journey. I've customised some older clubs, cutting them down to perfectly fit my 10 and 12-year-old children. The results speak for themselves.
Learning to Trust the Technology
My testing experience was primarily about learning to trust them. When you've got clubs that look quite large at address, your initial thought is that they're powerful and might send the ball beyond expected distances.
They do go slightly further than my current iron set, but crucially, I didn't feel like I lost any control on the golf course. The distance increase came with maintained accuracy and improved consistency.
Versatility from Tough Lies
These clubs require some adjustment time, but ultimately they're extraordinarily easy to use, especially from challenging lies in the rough. You can still advance long irons forward with control, even from difficult positions. That large sole design enables you to glide through grass easily around the greens, preventing digging and promoting clean contact.
The stability are absolutely fantastic with high MOI (Moment of inertia), which explains why you see hybrids replacing long irons in tour players' bags worldwide. Having that technology throughout the entire set for recreational golfers represents a genuine breakthrough.
The Ego Factor
The biggest challenge will always be ego. Can golfers overcome their pride about putting these in their bags when playing with regular partners? It's a mental hurdle that prevents many from experiencing the benefits.
Practical Considerations
One drawback I've identified is the necessity for head covers. The clubs feature an attractive black paint finish that looks fantastic at address, but painted golf clubs require protection from damage in your bag. For someone like me who likes maintaining equipment in pristine condition, what I call "head cover management" becomes a real consideration.
Each club comes with numbered head covers to protect them, which is essential but requires organisation during your round.
Exceptional Value Proposition
The Eleven hybrids operate on a direct-to-consumer model with very reasonable pricing. Individual clubs retail at £90, whilst full sets range from £450 (6-PW) to £720 (3-PW), representing excellent value compared to mainstream brands.
You can purchase individual clubs to test performance benefits before committing to a full set, something I genuinely appreciate about their approach.
Technical Excellence
The clubs feature high-quality components including KBS shafts in multiple flexes and durable grips. The minimalist all-black gloss head design looks sophisticated without unnecessary graphics that can appear on some game improvement clubs.
From address, the 3-6 hybrids look familiar to anyone who's used modern hybrids, whilst the 7-PW range look like they have lots of loft which is an unusual but effective sight that takes some adjustment.
Real-World Results
During my personal challenge to break par with these clubs, I managed to shoot two over par, not quite achieving my goal, but close enough to be impressive. The key was adjustment as I worked around the golf course. I started to become increasingly comfortable with them throughout the round, learning to trust their performance and dial in the distances.
These clubs helped me achieve more consistent ball-striking and improved launch characteristics. The combination of forgiveness, ease of use, and maintained control addresses fundamental challenges most recreational golfers face.
If you're struggling with traditional irons, finding it difficult to achieve proper height, or simply want to make golf easier and more enjoyable, the Eleven Golf hybrid set deserves serious consideration.
The Verdict
This family-run business has developed something that doesn't just improve performance - they've reimagined what golf clubs should be. The award-winning design (Best Game Improvement 2023) proves their approach works.
For golfers seeking easier, more consistent iron play, these clubs offer a genuine solution at exceptional value. They've created a product that could change how golfers approach their equipment choices, and that's worth celebrating.
Key Specifications:
- Range: Individual clubs or sets from 3-PW (various combinations available)
- Shafts: KBS steel or graphite options in multiple flexes
- Technology: Deep centre of gravity, perimeter weighting, versatile sole design
- Pricing: £90 individual, £450-£720 sets (direct-to-consumer)
- Includes: Numbered head covers for protection
- Warranty: 12-month coverage on all clubs
Dan Hendriksen, PGA Professional